Editorial guidelines

These guidelines apply to every staff writer, freelance contributor and sponsored author on MoneyFlair. They exist to keep our readers safe and our publication trustworthy.

1. Accuracy and sourcing

• Every factual claim must link to a primary source. Government bodies, regulators, official statistics, peer-reviewed research, and direct company disclosures are acceptable.
• Do not cite Wikipedia, anonymous blogs, or AI-generated content as a source.
• Tax, ISA, pension, and benefit figures must reference the current UK tax year, with the source date noted.

2. Independence

• Editorial coverage is never determined by advertisers or sponsors.
• Writers must declare any commercial relationship with companies they cover.
• Affiliate links and sponsored placements must be visually labelled at the point of placement and in our disclosure.

3. Fact-checking

Every article passes through a senior editor before publishing. The editor checks numbers, sources, internal links, schema and that any rate figures are within the past 60 days.

4. Use of AI

• AI tools may be used for research, structuring, and copy editing.
• AI may not be used to fabricate quotes, statistics, or case studies.
• Human authors must be substantively responsible for the final article. We do not publish unedited AI output.

5. Corrections

If we get something wrong we correct it visibly. Material corrections are noted at the bottom of the article with a date stamp. Email editor@moneyflair.co.uk to flag a correction.

6. Right of reply

Where an article makes critical claims about a named individual or organisation, we contact that party for comment before publication.

7. Sponsored and affiliate content

Sponsored articles use a clear "Sponsored" label, an editor's note explaining the relationship, and follow the same accuracy and sourcing rules above. Sponsored content cannot include unsupported product claims or omit material risks.